Brand Onboarding
Registration guidance, labeling tips, and go-to-market sequencing.
Scale Your Shisha Brand in the UAE
Onix provides compliant, reliable, and design-led distribution for premium shisha brands entering and growing in the UAE.
What We Do
Wholesale Distribution
Temperature-aware storage and weekly routes to lounges and retail.
Merch & Visibility
POS materials and menu presence to elevate your brand at decision points.
UAE Shisha Category — Outlook
220
estimated AED mn 2025
18
% CAGR 2025–2028
62
% premium mix
480
active premium venues
GCC shisha retail market value (USD bn). Source: IMARC Group, 2024 base $6.9B; forecast to $10.3B by 2033. Solid: historical (approx. backcast), dotted: forecast.
Partner Onboarding Process
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Fit & Objectives
Portfolio fit, pricing corridors, and target segments.
-
Registration
Documentation support and packaging localization guidance.
-
Seeding
Initial pilots with flagship lounges and retail for feedback.
-
Scale
Route expansion, POS support, and sell-through optimization.
Ready to grow your brand in the UAE?
Recent Partner Outcomes
Aurora
Menu placement in 40 venues within 90 days; 23% repeat order rate month 2→3.
0venues
0% repeat
Velvet Smoke
Localized packaging, launch in hotels; top-10 SKU reached in month 4.
0months
0top SKU
Noble Leaf
Route optimization cut lead time from 5→2 days with higher OTIF.
0days lead
0% OTIF
Regulatory Readiness
- Labeling and warning compliance guidance
- Duty-paid documentation and traceability
- Batch QC and storage temperature controls
Why Partner with Onix
Premium Placement
Access to top lounges and hotels for fast visibility.
Route Density
Efficient weekly routes that lower landed costs.
Data Feedback
Sell-through signals to refine flavor lineup and pack sizes.
Service Levels
97
% OTIF
2
days average lead
85
NPS partners
14
regions covered
Let’s Talk
Looking to distribute your brand in the UAE? Reach out.